Black Friday deals have landed, and action cam maker GoPro isn’t shying away from discounting some of its top products for the sales.

There are currently numerous deals from retailers. Right now, our favorite deal is on the GoPro Hero12 Black with an awesome accessories bundle for just $349 at Amazon — that’s $100 off and $50 cheaper than a standalone Hero12 at other retailers. Scoop it up now.

GoPro itself is also offering some great deals, including on the GoPro Max, which is currently on sale for just $349 — that’s a saving of $150. 

So whether you’re shooting action footage for YouTube or just documenting family holidays, if you’ve been eyeing up the best action cameras for a while, then now is a great time to take the plunge and invest in a GoPro to take your content to a new level. We’ve rounded up the best Black Friday GoPro deals you can get right now. 

Best Black Friday GoPro deals now

Best Black Friday GoPro deals

GoPro Camera deals

GoPro Accessory deals

GoPro: which model is best?

(Image credit: GoPro)

There are a lot of GoPro cameras available, from the brand new GoPro Hero12 Black, back to the Hero8 Black. You might find it difficult choosing the right one for you.

Most GoPro models you can find now, back to the Hero8 Black, will shoot 4K/60p footage, although the GoPro Hero9 Black onwards will shoot higher resolutions of 5.3K/60p. If all you want is a rugged 4K action camera, an older model might be best for you as you might not need all the additional features of newer models.

The older the model, the cheaper it’ll be, but the less features you’ll get. You’ll also only get earlier versions of autofocus and image stabilization systems. You can read our best GoPro cameras guide to see all the specs laid out in a table to help you decide.

In essence, you just need to balance your budget with what features you actually want and need.

There are a couple of exceptions, though. The first is the GoPro Hero11 Mini, which packs most of the Hero11 Black’s features into a compact body for when size is a concern. And there’s the GoPro Max, which is a 360 camera designed to take immersive 360 degree footage. Choose these cameras if you need either of those things specifically.

How to get the best deal on a GoPro

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Because there are so many older models still available, you need to tread carefully when looking for GoPro deals. That’s because many retailers are showing discounts from the original list prices of older GoPros. For example, you might see $150 off an older GoPro’s original price. This may look like a good deal but that camera might be years old and won’t have sold at its list price for a while.

It’s especially tricky for the two latest models though, the Hero12 Black and Hero11 Black. GoPro dropped the list price of the Hero12 Black to $399 — that’s $100 cheaper than the Hero11 Black was at launch. That means the newer model is starting much cheaper, so the deals have to be insanely good on the older model to compete (which we aren’t really seeing).

The best deals on newer GoPros right now are found on the newest GoPro Hero12. We’re seeing GoPro slash $50 off the list price before Black Friday has even begun, but even more savings can be had on accessories bundles. We’re currently seeing similar prices on Hero12 Black and Hero11 Black accessories bundles — why would you go with the older model?

If you’re not after the latest features, the Hero9 Black can be had for under $200, and the Hero10 Black for under $250. If you really can’t manage the extra $100-150 outlay for a Hero12 Black, these are still very capable cameras.

Where to find GoPro Black Friday deals

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Thankfully, GoPro deals are everywhere! GoPro itself is offering some great deals on its products, including the latest GoPro Hero12 Black and the GoPro Max 360 camera. There are also some awesome deals on accessories bundles to get you up and running, as well as individual accessories.

What’s more, GoPro is offering 50% off its GoPro Subscription service. This gives you some awesome benefits like unlimited cloud storage and full access to Quik app editing features. However, it also gives you $100 off your next GoPro camera and significant discounts on GoPro accessories, meaning you can make your money back in no time!

You can also find great deals at Amazon, B&H Photo, Walmart and Best Buy. Keep your eyes peeled and stay locked to Tom’s Guide, as we’ll be covering the best Black Friday deals on GoPros and other tech.