CES 2024: Bigger, Brighter, & …Transparent?

No longer content with minuscule 98-inch TVs, TCL and Hisense have one-upped the rest of the market by announcing massive 115-inch and 110-inch TVs, respectively. While it may not seem like much of a difference, a 115-inch TV offers 37.7% more screen area than a 98-inch model, so whether you have a massive living room or just like being able to count the nose hairs in your favorite actor, you’re no longer limited to a projector if you want a massive screen. Surprisingly, both of these new TVs have a native 4k resolution instead of higher-density 8k panels. It’ll be interesting to see what changes these brands have made to their upscaling technology, if any. At this size, seemingly minor upscaling artifacts will be instantly noticeable, even at a comfortable viewing distance.

Both Samsung and LG also showed off transparent display technology. Neither tech will be widely available anytime soon, and when it does, it definitely won’t be cheap, but it’s undeniably cool. LG’s technology uses transparent OLED panels, and LG Display is targeting both home consumers and businesses. At CES 2024, they showed a few potential commercial applications for this new technology, as well as a home model scheduled for launch later this year. On the other hand, Samsung uses transparent Micro LED technology, and unlike LG, they only seem to be targeting commercial applications. Samsung’s technology seems to be a bit further behind and isn’t quite ready for prime time.

Brand Lineups

These lists are based on what has been confirmed so far. We’ll update them as new details are confirmed and new models are announced throughout the year. This list mainly focuses on U.S. models; some lineups may differ in other countries.

Hisense

Hisense has announced an impressive lineup for 2024, with noticeable improvements to the entire ULED lineup and a few new surprises. They finally showed off the long-rumored 110″ Hisense UX, which they claim can reach an incredible 10,000 cd/m² with over 40,000 local dimming zones. If true, it should deliver one of the most visually impressive HDR experiences available on the market today.

They’ve also considerably improved the rest of the 4k ULED lineup. The U6N, U7N, and U8N all feature Mini LED backlights, and they advertise the flagship U8N to reach over 3,000 cd/m² with double the dimming zones compared to last year’s Hisense U8K. The U7N and U8N both support 144Hz gaming for the latest PC graphics cards, as well as Wi-Fi 6e and ATSC 3.0 support. Finally, they’re replacing the 100″ Hisense U8K with the 100″ Hisense U76N. It offers the same great features as the Hisense U7N, including 144Hz gaming support and Wi-Fi 6e, and sits between the U7N and the U8N.

Finally, Hisense also announced a new lifestyle TV: the CanvasTV. Similar to Samsung’s The Frame, its matte coating is designed to blend into your surroundings, and you can use it to display artwork when you’re not watching TV. It also has customizable wood-finish bezels to match your living room, and the zero-gap wall mount allows it to sit flush against your wall. They’ve yet to say much else about this TV, so we don’t have the technical specs, sizes, or availability information yet, but we’ll update this section when we know more.

Learn more about the Hisense 2024 lineup.

LG

LG announced their 2024 lineup at CES in early January. Most of their marketing and media coverage has been around their new transparent LG Signature OLED T, but their other OLED models have also received noticeable upgrades. The lineup remains relatively unchanged from 2023, but there are new versions of the M, G, C, and B Series OLEDs and minor changes to the less common sizes on certain models.

LG also made some interesting software announcements, the most notable of which is the new Re:New program. LG is committing to bring webOS updates to all new TVs for five years, starting with the 2022 models. If you currently have a B/C/G2 TV, you’ll receive webOS updates until 2027. They’re not just talking about UI updates, either, as LG has confirmed that those TVs will also receive the upcoming update that adds Google Chromecast support. It’s nice to see LG taking steps to improve the longevity of their products.

Learn more about the LG 2024 lineup.

Samsung

Samsung announced their new 2024 lineup at CES in early January. We have yet to get the full details of their entire lineup, as Samsung’s announcement focused on their new OLED and 8k models, with very few details on the rest of their lineup. Samsung typically releases its first new TVs in early March, with budget models following later. Samsung announced three new OLED models at CES: the Samsung S95D, S90D, and S85D. This year’s biggest Samsung news is that their flagship S95D features a new matte anti-reflective coating designed to improve reflection handling significantly. There’s also a new entry-level model known as the Samsung S85D, and the midrange S90D is available in new 42- and 48-inch sizes. Both the new S85D and the new sizes of the S90D are expected to use WOLED panels sourced from LG Display.

We don’t know much about Samsung’s new 4k lineup, but they’ve confirmed at least three new Mini LED models: the QN95D, QN90D, and QN85D. Samsung hasn’t said much about them, but these models are expected to have marginal improvements over the 2023 models.

Learn more about the Samsung 2024 lineup.

Sony

Sony held an invite-only event in November 2023 to showcase their 2024 lineup (under embargo, of course). For now, the biggest thing they’ve announced isn’t even aimed at the consumer market, although consumers will benefit from it—it’s the new BVM-HX3110 pro-grade mastering monitor. It uses a cinematic 4k (4096 x 2160) display with a dual LED layer, similar to the Hisense U9DG, resulting in incredibly high contrast that approaches OLED quality. The biggest improvement is an increase in peak brightness up to an impressive 4,000 cd/m². We weren’t there, but you can read more about this impressive new mastering monitor and what it means for consumers.

Although Sony had a presence and even a press conference at CES 2024, they didn’t announce any new models. They held a private invitation-only event instead, where they showed off new Mini LED backlight tech that they’ll be using in their 2024 flagship Mini LED model. This new tech uses much smaller dimming zones than previous models and a new LED driver that combines PWM dimming and DC direct dimming to achieve much finer control over the backlight levels. Unfortunately, we weren’t allowed to take any photos, but their demo TV had the LEDs exposed, so we could see exactly what the backlight was doing, and it looked incredible. The backlight control was so precise that we could tell what the screen was showing just by the brightness of individual LEDs. Unlike some other Mini LED backlights, Sony seems to be aiming for the most precise dimming possible with this technology, and they aren’t averaging the backlight out across multiple zones. Sony wouldn’t say anything about the final TV that this new backlight would power, but hopefully, we’ll learn more soon.

TCL

TCL’s lineup in the United States is usually smaller than that of other brands, and unlike other companies, their models are available for a few years. TCL is among the few brands to announce a good mix of premium, high-end TVs and smaller budget models for their 2023 lineup. Their lineup is split in two this year, and they’ve changed their naming scheme to make it easier to differentiate between their entry-level and high-end models with Quantum Dot technology. They’re advertising their flagship QM8 series to have an impressive Mini LED backlight with over 2300 local dimming zones. Like LG, TCL has abandoned 8k TVs, with no new 8k models announced for 2023.

2024 will bring new models to TCL’s Q Class TVs: a new TCL Q6, the TCL QM7, and a new TCL QM8. TCL will also add a new product to the lineup, the TCL Q6-Pro. The new Q6 is said to be 28% brighter than the 2023 TCL Q6/Q650G QLED due to TCL’s new High Brightness Plus LED backlight. The TV still can play games at 1080p and 1440p @ 120Hz with resolution halving with TCL’s Game Accelerator 120 feature, and the bigger Q6’s, namely 85 inches and bigger, will have a native 120Hz panel for 4k @ 120Hz gaming, or 1080p @ 240Hz gaming with resolution halving. The TV will be available in 43″ to 98″ screen sizes.

Learn more about the TCL 2024 lineup.

Vizio

Vizio surprised us all when they released two new TVs out of the blue in late 2023. We don’t know if they have any new TVs planned for 2024, but we’ll update this section if we learn anything.

Frequently Asked Questions (FAQs)

When do new TVs come out?

Nothing concrete has been announced yet, but we’re expecting a gradual release of new models starting in late February or early March. LG and Samsung are usually the first brands to release their new TVs, followed by Sony. Most brands start with their more popular, mid-to-high-end TVs, then trickle down to the budget and more exotic models later. Budget brands like Hisense and TCL are typically the last to release new products. Vizio, as always, does its own thing and doesn’t follow any fixed release pattern. They might release new TVs at any point in the year with little fanfare and no real announcement.

What new TV technologies are coming out in 2024?

We don’t expect anything new or groundbreaking this year. Rather, most brands are doubling down on existing tech, so expect to see more Mini LED TVs with even more dimming zones, higher peak brightness, and wider availability of 144Hz refresh rate panels. On the OLED side, LG is teasing some significant improvements to their WOLED technology, but these improved panels will only be available on their highest-end models. We have yet to hear much about potential third-generation QD-OLED panels from Samsung, but we’re not expecting any significant improvements this year.

MicroLED TVs

Although there’s a lot of investment in the MicroLED technology, with Samsung especially making great strides in this area, it’ll probably be a few more years before we see truly affordable commercial MicroLED TVs. There will probably be a lot of tech demos of this technology at CES, but the technology isn’t ready for mass production yet.

When’s the best time to buy a new TV?

The best time to buy a new TV is late spring or early summer. As brands release new lineups, older models are generally heavily discounted as retailers clear out inventory to accommodate the new models. If you prefer to be more on the cutting edge and enjoy the latest models, the best time to buy is usually a few weeks before Black Friday. For a more detailed explanation, check out When To Buy A TV.

Conclusion

While we’re still missing a lot of details on what to expect from TV manufacturers in 2024, some are starting to leak out. In the coming weeks and months, we should get a better indication of what’s coming, including full model details from some brands. We’ll continue to update this page as we learn more, but for now, let us know what you’re most excited about and what you’d like to see in the discussions!