Spotify is raising the price of Spotify Premium in the US and over 50 other markets today. In the US, Spotify Premium now costs $10.99/month instead of $9.99, and this is the service’s first price increase in 12 years.

“The market landscape has continued to evolve since we launched. So that we can keep innovating, we are changing our Premium prices across a number of markets* around the world. These updates will help us continue to deliver value to fans and artists on our platform,” the company explained in the press release today.

Windows Intelligence In Your Inbox

Sign up for our new free newsletter to get three time-saving tips each Friday — and get free copies of Paul Thurrott’s Windows 11 and Windows 10 Field Guides (normally $9.99) as a special welcome gift!

“*” indicates required fields

All of Spotify’s premium plans are getting a price hike in the US, with the Duo plan getting a $2/month bump:

• Spotify Premium Single is now $10.99 (up from $9.99)
• Spotify Premium Duo is now $14.99/month (previously $12.99)
• Spotify Premium Family is now $16.99/month (previously $15.99)
• Spotify Premium Student is now $5.99/month (previously $4.99)

The list of other markets where Spotify is also raising its prices includes Argentina, Australia, Belgium, Brazil, Canada, Chile, Spain, France, the UK, Indonesia, Ireland, Italy, Mexico, New Zealand, Singapore, and Thailand. You can check the full list on the press release.

If you already have a Spotify Premium subscription, you’ll be notified by email about the price increase and given a one-month grace period before the new price becomes effective. Overall, Spotify is now aligned with its main competitors as Apple Music, Amazon Music Unlimited, and YouTube Music Premium now cost $10.99/month in the US. Google actually announced price increases for both YouTube Premium and YouTube Music Premium last week.

Spotify currently has over 200 million Premium subscribers, and the company is reportedly planning to launch a more expensive “Supremium” plan in the US later this year. According to Bloomberg, the company is also planning to improve its existing Premium plan by providing subscribers access to a selection of audiobooks.