Black Friday is officially here, and we’re seeing some of the best Black Friday TV deals ever this year. Some of the best OLED TVs and best smart TVs we’ve tested are taking heavy discounts, so if you’ve been meaning to upgrade your TV, now’s your chance to grab a bargain. 

We’ve cherry-picked the best Black Friday TV deal, and it’s on sale right now at Best Buy. Right now Best Buy has the LG 48-inch 4K OLED TV on sale for $549. That’s the least expensive OLED TV we’ve ever seen and it beats last year’s Black Friday price for this TV by $20. Meanwhile, Amazon has smart TVs on sale from $79. It’s a good starting point if you’re shopping for an entry-level 4K TV or smaller 1080p set. 

Looking for a mid-range 4K TV, but at a bargain price? We’ve listed some great deals below from Hisense and TCL. For instance, the TCL 55-inch Q5 4K QLED TV is now $229 at Best Buy.

For more discounts, check out our Black Friday deals coverage — we’ve covered deals across all brands and categories. 

Top Black Friday TV deals now (US)

Best Black Friday TV deals

Editor’s Choice

65-inch TVs

75-inch TVs

55-inch TVs

32- and 43-inch TVs

OLED TVs

Black Friday TV deals — what to look for in 2023

As we said earlier,  you can find good TV sales any time of the year. However, Black Friday TV deals tend to break all price records and 2023 is looking like no exception. 

55-inch 4K TVs: Hats off to Best Buy for offering some of the best Black Friday TV deals of the season last year. It’s likely the retailer will hold on to that title once again in 2023, but Walmart and Amazon won’t be far behind. Best Buy offered many epic sales last year. And it already has some very attractive deals right now, especially on OLED TVs, which we can expect to get cheaper as actual Black Friday comes around. 

OLED TVs: I purchased the LG 65-inch C2 4K OLED TV last Black Friday. At the time, it was at its lowest price ever and it remains one of the best tech purchases I’ve made. If you’re looking to purchase your first OLED, do it during Black Friday. That’s when we see the lowest OLED prices. On the budget side, I expect to see the 48-inch LG A2 sell for $569 or less (that was the price it hit last Black Friday). Larger 55-inch sets could hit the $999 price range. However, if you see a great deal now, I suggest you jump on it before it sells out. 

Amazon Fire TVs: When it comes to Black Friday TV deals, Amazon Fire TVs tend to lead the charge. We already see some big discounts on Amazon’s own TVs but there are also some great discounts on TVs from other brands. It’s definitely one retailer to watch. Keep an eye out for Amazon’s invite-only deals. This past year they offered a 50-inch Omni 4K Fire TV for $149 and a 43-inch Omni 4K Fire TV for just $99.

What’s the best value-for-money TV?

Earlier this year Roku rolled out its first set of smart TVs. The Select Series HD (24-inch, 32-inch, and 40-inch); the Select Series 4K (43-inch through 75-inch); and the Plus Series 4K (55-inch, 65-inch, and 75-inch). The Select Series tops out at HD/FHD resolution, whereas the Select Series 4K and Plus Series 4K deliver better resolution and 4.1 surround sound. Meanwhile, the Plus Series 4K also adds a QLED panel to the mix. In our hands-on testing, we named the Plus Series the best budget TVs you can buy in 2023.

Who has the best TV deals on Black Friday?

(Image credit: Future)

Who has the best Black Friday TV deals depends on the type of set you’re interested in. In general, Best Buy has the best Black Friday TV deals, especially on our favorite brands like LG, Samsung, and Sony. Meanwhile, we’ve seen excellent sales on more affordable brands like Hisense and Onn from Walmart. Amazon typically tries to price-match both Best Buy and Walmart, so be sure to run comparisons if you tend to favor one retailer over another. 

Remember, Black Friday TV deals are designed to generate excitement around sales, so don’t let the hype from every retailer confuse you. The basics of buying a great TV on sale are the same as regular priced models: Know what features you should expect, what extras you may want, and read up on reviews to get a feel for what’s good or bad about specific models.

Black Friday cheap TVs: Bargain hunters, beware

Watch the fine print on those deals. You may see some TVs selling for $100 or less, but they all have some pretty severe limitations. Small sizes are common, and 32 inches is pretty small compared to the 65-inch models we usually review. (Check out our guide to choosing the right TV size to find the best size for your home.) 

Most are lacking smart features or rely on off-brand software with limited app selection. But the biggest “gotcha” you’ll see on Black Friday is low resolution — some don’t even offer full HD, opting for 720p resolution. While you may see TVs listed for amazingly low prices — some for less than $100 — don’t expect any of the smart functions or 4K panels we see in the best TVs.

The other thing to watch for are refurbished and open box units. These can be a source of enormous savings, but they come with wear and tear before you ever set it up, and warranty coverage may not be as robust as a new model will offer. Refurbs are a good way to save a buck during the rest of the year, but as we get into the holidays, the best deals are on new units.

Just remember the old saying about things that look too good to be true. Not all cheap Black Friday TVs are great deals, even when the prices are enticing.